In the last century, following the transformative wave of reform and opening-up, private enterprises began to spring up across the Yao Bei region like bamboo shoots after rain. However, most operated as small-scale family workshops or modest storefront businesses, ultimately unable to achieve significant scale or impact. Amidst this landscape, a passionate young man, armed with keen insight into the market economy and an ability to seize fleeting opportunities, made the resolute decision to leave a corporate group and plunge into the turbulent sea of commerce. He aspired to create an exemplary local private enterprise as a way to give back to his hometown and the people who nurtured him. This man was Mr. Yu Guoju, now Chairman of Ningbo Xuanhua Industrial Co., Ltd.
What set Mr. Yu Guoju apart from other private enterprise founders was that, from the outset, he did not prioritize personal profit or capital accumulation. Instead, with foresight and vision, he placed building a renowned local enterprise and contributing to society at the forefront of his mission—a principle he consistently instilled in the mindset of every employee. Thus, starting as Yuyao Qilin Hardware and Plastic Factory with just a few stamping machines, hand-operated presses, and a handful of workers, Xuanhua Industrial underwent nearly two decades of relentless effort under Mr. Yu’s leadership. The enterprise evolved through four key stages: Yuyao Qilin Hardware and Plastic Factory, Yuyao Juqi Electronics Co., Ltd., Ningbo Xuanhua Electric Appliance Co., Ltd., and finally Ningbo Xuanhua Industrial Co., Ltd. Today, it stands as a flagship leader in the power cord industry of the Yao Bei region, equipped with a UL-certified wire and cable laboratory. With a factory area spanning 150,000 square meters and holding over 300 international product certifications, its products are exported to countries and regions including the United States, the United Kingdom, and Sweden, achieving annual sales of 500 million RMB.
May 1994:
Yuyao Qilin Hardware and Plastic Factory was established in Xiaoluxia Village, Simen Town, Yuyao City, with a registered capital of 300,000 yuan. The factory covered an area of over 300 square meters and primarily produced hardware electrical accessories, plastic parts, stamped components, and instrument fittings.
December 2001:
Yuyao Qilin Hardware and Plastic Factory was founded in Xiaoluxia Village, Simen Town, Yuyao City, with a registered capital of 300,000 yuan. The factory spanned an area of more than 300 square meters and mainly engaged in the production of hardware electrical accessories, plastic parts, stamped components, and instrument fittings.
February 2004:
Ningbo Xuanhua Electric Appliance Co., Ltd. was established in Xiaoluxia Village, Simen Town, Yuyao City, with a registered capital of 1.33 million USD. The company focused on the manufacturing and processing of wires, cables, plugs, sockets, household appliances, and lighting fixtures. During this period, the factory was expanded by over 10,000 square meters, and nine advanced PVC wire and rubber-sheathed wire production lines were introduced. Additionally, more than 1 million yuan was invested to upgrade two older wire production lines. Annual sales exceeded 100 million yuan for the first time.
January 2015:
Ningbo Xuanhua Industrial Co., Ltd. was registered and established, with a registered capital of 8 million USD. The company’s main operations include the manufacturing and processing of wires, cables, plugs, sockets, household appliances, lighting fixtures, chip components, power electronic devices, optoelectronic devices, and new electromechanical components. It also engages in the import and export of various goods and technologies, though it does not distribute imported products. (The company complies with national regulations regarding trade-controlled goods and applies for quotas or licenses as required.) In November 2015, Ningbo Xuanhua Industrial Co., Ltd. completed the construction of a new factory in the Simen Town Industrial Functional Zone, with a total investment of 150 million yuan. The new factory covers an area of 150,000 square meters and includes four additional wire production lines and 40 new horizontal and vertical injection molding machines. The annual production capacity exceeds 100 million power cords.
Present:
The commissioning of the new facilities has not only expanded the scale and elevated the standards of the enterprise but also reflects Xuanhua Industrial’s ambitious vision to “create a century-old brand and build a century-old Xuanhua.”
Over the Past 20 Years:
Through persistent and diligent efforts, Ningbo Xuanhua Industrial Co., Ltd. has maintained steady and healthy growth. It has become a major taxpayer among industrial enterprises in Simen Town and has received repeated recognition from higher authorities. The company has been honored with over 40 awards and titles, including “China Quality Integrity Enterprise,” “Ningbo Safety Standardization Enterprise,” “Yuyao Top Ten Enterprises in Efficiency and Scale,” as well as “Ningbo Famous Brand,” “Ningbo Export Famous Brand,” and “Ningbo Well-Known Trademark.”